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Target audience is a specific group of people to whom a message is targeted. In the case of MGNREGA, target group differs based on the type of message disseminated. The target groups broadly identified for MGNREGA are:
1) MGNREGA workers / Job Card holders
2) General public
3) Opinion leaders
4) State level authorities
5) District authorities
6) Block/Taluk/GP authorities (including POs and APOs)
7) GP authorities
8) Post office staff
9) Bankers
10) SHG unit members
11) Adolescent school drop outs
12) Beneficiary groups of various development projects implemented in GPs
13) Anganwadi workers

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