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Key messages are the vital ingredients of any IEC plan being implemented. Key messages are those messages designed as per the objectives mentioned in the IEC strategy. These may be the same for the whole programme period or may change in tune with the learnings imbibed during implementation. It is based on the key messages that various creative campaigns and BCC activities can be effectively planned and realised. Therefore, it is essential for an extensive social programme like MGNREGA to have its key messages in place.
The key messages of MGNREGA are:
1. MGNREGA guarantees hundred days of wage employment in a financial year, to a rural household whose adult members volunteer to do unskilled manual work.
2. Individual beneficiary oriented works can be taken up on the lands of Scheduled Castes and Scheduled Tribes, small or marginal farmers or beneficiaries of land reforms or beneficiaries under the Indira Awaas Yojana of the Government of India.
3. Within 15 days of submitting the application or from the day work is demanded, wage employment will be provided to the applicant.
4. Right to get unemployment allowance in case employment is not provided within fifteen days of submitting the application or from the date when work is sought.
5. Receipt of wages within fifteen days of work done
6. Variety of permissible works which can be taken up by the Gram Panchayaths
7. MGNREGA focuses on the economic and social empowerment of women
8. MGNREGA provides “Green” and “Decent” work.
9. Social Audit of MGNREGA works is mandatory, which ensures accountability and transparency
10. MGNREGA works address the climate change vulnerability and protect the farmers from such risks and conserve natural resources.
11. The Gram Sabha is the principal forum for wage seekers to raise their voices and make demands. It is the Gram Sabha and the Gram Panchayat which approves the shelf of works under MGNREGA and fix their priority.

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