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Uniformity in messaging based on the key messages, needs to be ensured, for better results. Nationally, State wide, and even at the grass root level, it should be the standardised message and brand being disseminated. This will help in increased awareness level, more visibility for the Scheme and better identification of the Scheme by name, among literates and illiterates. While rolling out the IEC plan, MoRD will ensure the uniformity of the messages in the IEC and BCC materials produced for various stake holders across geographical areas in the country. Capacities of the States need to be enhanced in terms of IEC management.

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